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Digital Marketing Online Training At Futurepoint

Advertiser: FuturePoint Technologies Location: Hyderabad Posted: Jun 19, 2017 12:15:46 AM Hits: 272

Digital Marketing Online Training At Futurepoint


Ref: CS121006
Expert's Talk
Digital marketing is the most ideal approach to go today considering that everything Digital now. The more you are being propelled in innovation, the higher achievement you will have in attracting your target visitors.
The best thing in Digital marketing is that they offer you chances at reduced cost in meeting all your business needs.
Digital Marketing Course offers a different platform for your career and business growth, it will help and shape your goals and methods on scheduled time.

Search Engine Optimization (Online / Offline Training)

Search Engine Optimization (Online / Search Engine Optimization is proved methodology to have more than expected result in search engines. It has been proved many a time in various businesses. People of all kinds are approaching and roping in Search Engine Optimization as it is the best way to have good output. There are various ways that one has to learn to have best knowledge. Offline Training)





SEO Introduction
Internet and Search Engine Basics
Internet Marketing
Importance of Internet Marketing
Types of Internet Marketing Methods
Importance of Search Engines
SEO is an Art or Science
How the search engine works?
Understanding the SERP
Using Search Operators
Google Search Engine Architecture
Search Engine Algorithms
Google Algorithm Updates
Page Rank Technology
Panda Update and its Importance
Latest Updates about SEO Algorithms
Google Web Masters Tools

Basic Keywords Research
Introduction to Keyword Research
Business Analysis
Types of Keywords
Keyword Research Methodology
Keywords Analysis Tools
Competition Analysis
Preparing a Keyword List for Project
Localized Keywords Research

Keywords Research and Analysis
SWOT Analysis of Website
Target segmentation
Keyword Research
Competitor Analysis
Finding Right Appropriate Keywords
Submission to search engines

Introduction to Offsite Optimization
Local marketing of websites depending on locations
Promoting Subsequent pages of the website
Black Hat / White Hat / Grey Hat SEO
Submission to Relevant Directories
Linking Building Methodology
Types of Linking Methods
Free Links / Paid Links
Directory Submission
Blog Submission
Free Classifieds
Press Releases
Video Optimization
Link Building
How to promote home page
Directory Submissions for SEO
Social Bookmarking
Local Business Listing (Local SEO)
Classifieds Posting
Using Blogs for SEO
Blog Commenting
Press Release Submission
Article Submissions
Video Submissions
Social Media Optimization Techniques (Basics)
RSS Feeds Submissions
Tracking the Links and Page Rank
Question and Answers On-Page Optimization (Onsite)
Basics of Website Designing / Development
Essentials of good website designing
HTML Basics for SEO
Usability and User Experience in Website
Onsite Optimization Basics
Importance of Domain Names and Value
Domain Selection
Website Structure and Navigation Menu Optimization
Title Tag Optimization
Keywords
Keyword Density Analysis
Keywords Research Search Engines
Meta Tags
Meta Tags Optimization
Headers Optimization
SEO Content Writing
Optimizing SEO content
Page Speed Optimization Tool
Anchor Links Optimization
Internal Link Strategy
Iframes / Frames effects on SEO
Header and footer
Header optimization with tag line or catch line
Footer Optimization
Creating an HTML and XML sitemaps
Canonical / 404 Implementation
HTML Validation using W3C
Google SEO Guidelines
Search Engines V/S directory
Major search engines and directories
Google Page Rank
Google Sandbox effect
Website Architecture
Hosting Selection
How the Search Engine works
Heat map of Home page
Description
Creating Robots file
Creating sitemaps
Image tag optimization
Image Importance
Anchor Text
URL renaming/re-writing
Google webmaster tools
Yahoo Feed Submission




Social Media Marketing (Online / Offline Training)

Be it individual business or corporate company, Social Media Marketing is said to be the best way to reach people. Most of the people have adapted social media to connect people and share things.
Introduction to Social Media Marketing
Advantages Over Online Marketing
Facebook Optimization and Marketing, Advertising
Twitter Optimization and Marketing
Youtube Optimization and Marketing
Google+ Optimization and Marketing
Google Map Optimization and Marketing Search Engine Marketing (Online / Offline Training)

Understanding Google search
Overview of Google Adwords,
Bing AdCenter, Yahoo Search Marketing
PPC functioning
Setting objectives and goals
Metrics for performance measurements
Competitive Analysis and winning
Organizational positioning and Targeting
Understand bidding strategy to achieve targets
Automated bid management, vs Manual bidding
Set campaign and reach goals
Location and Language Settings for best optimization
Purpose and Importance of Ad Groups
Keyword Types and Tool
Adwords Account Setup and other features
And many More







Email Marketing Essentials

Each and every passing day, business is turning to be more competitive. To be ahead of competitors, it is indispensable for big and not-so-big companies to access a huge number of prospective customers in a short time. Thankfully, technology has shown better communication ways which would be very convenient for business owners to access unprecedented number of customers in a matter of minutes for promoting their services and products. One of the significant ways that modern days provided is email marketing which is finding favor with entrepreneurs. They exploit it as the best tool for efficient marketing.

Introduction to Email Marketing

The future of email marketing
How email may change in the future
How to use email marketing software and save time
How to build a effective email campaigns in low cost
How to attract you targeted customers effectively
Choosing between Email Service Providers (ESPs)
Planning and delivering email campaigns
Emailing for customer acquisition and retention
Creating effective email campaigns
Planning for Viral and Social Media Marketing
Choosing colours and fonts
Writing for email
Using links intelligently
HTML vs. text emails
Improving inbox deliverability
Avoid looking like a spammer

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Courses Offerings

• Amazon Web Services
• Android
• AIX Administration
• Business Analyst
• Build and Release
• CA Siteminder
• CCNA, CCNP Security, CCIE , CheckPoint
• Citrix XenApp
• Cognos 10 BI & Tm1
• Crystal Reports
• Data Stage
• DB2 DBA
• Dell Bhoomi
• Dev Ops
• Dot Net
• Google Web Tool Kit
• Golden Gate
• Hadoop
• Hyperion Essabase, Planning, HFR , HFM , DRM
• IBM Websphere Commerce server Admin
• IBM Lotus Notes (Development)
• IBM Lotus Notes Domino Server Administration
• IBM Message Broker
• IBM MQ Series Administration
• IBM Netezza DBA & Development
• IBM Tivoli Access Manager
• IBM Web Sphere Application Server Administration (WAS)
• IBM Websphere Transformation extender (WTX 8.2)
• IBM Integration BUS ( IIB )
• Informatica
• I Phone
• Swift Language training
• Java/J2EE
• JAVA UI
• Java Apache Wicket
• JIRA
• Linux Administration training
• Mango DB
• MicroSoft .NET Technologies (VB.NET, C#, ASP.NET, Wcf ,Wpf ,Mvc)
• Microstrategy
• MicroSoft Business Intelligence MSBI
• MS Power BI
• OBIEE 11 g , 12c
• ODI ( Oracle Data Integrator)
• Openstack
• Oracle FUSION APPS SCm / HCM / Financial
• Oracle APPS – HRMS, SCM, Manufacturing , Technical , ASCP .Dmantra
• Oracle APPS – Project Accounting
• Oracle APPS - iProcurement , iSupplier, Sourcing
• OAF
• Oracle BI Apps
• Oracle BI Publisher
• Oracle DBA 11g
• Oracle RAC , Data Guard , Performance Tuning,
• Oracle Fusion SOA
• Oracle SQL , PL SQL
• People soft Functional and Technical
• PHP
• Perl Scripting
• Qlikview
• RSA Archer Security Operations Management (SecOps) Essentials
• RUBY Cucumber
• SAP SD , BO , FICO , BI / BW , APO , BPC, BASIS , SRM , MM, ISOil, BODS
• SAP Simple Finance
• SAS
• Sales Force CRM
• Service NOW
• SharePoint Server 2010
• Shell Scripting
• SQL Server DBA
• Springs and Hibernate
• Storage Area Network ( SAN)
• Tableau
• Team Foundation Server
• Tera Data
• Testing Tools - QTP, QC, Load Runner, Selenium, ISTQB
• TIBCO BW, BE, TIBCO I Process , BPM
• Tivoli Access Manager & Tivoli Storage Manager
• Unix & Linux Administration
• VMWare
• WCF, WPF, LINQ, AJAX, SILVER LIGHT
• Webservices , SOAP , REST ( JAVA)
• Windows 2012 server


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